Introduction
What if you could build campaigns three times faster and improve your email performance at the same time? That’s exactly what ActiveCampaign is aiming to do. In fact, 88% of surveyed customers say they see value from the platform faster than they do with competitors.
ActiveCampaign’s marketing automation now includes 30+ AI agents that support everything from email marketing to full customer journey optimization. The result? Most users report creating campaigns 3x faster and seeing about a 17% boost in email performance.
In this guide, we’ll break down how to use these AI agents in practice. Whether you’re comparing pricing plans, setting up the CRM, or exploring integrations, you’ll learn how to bring autonomous marketing into your business step by step.
What Are ActiveCampaign’s AI Agents and Active Intelligence?
At the core of everything is Active Intelligence, the built-in AI layer inside ActiveCampaign. It works like a conversational assistant that helps you create campaigns, build automations, and analyze insights without jumping between different dashboards. It even remembers previous conversations within the same session, so it understands your workflow as you go.
These AI agents go beyond traditional marketing automation. Standard automation follows fixed rules and schedules. AI agents, on the other hand, can plan, analyze data, and take goal-driven actions on their own. They process billions of data points to recommend strategies, personalize content for each contact, and optimize campaigns all with minimal manual effort.
ActiveCampaign offers more than 25 specialized agents, each focused on a specific marketing task. Some handle content creation, others focus on audience segmentation, automation building, or performance tracking.
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The Brand Kit agent applies your business identity consistently across emails and templates.
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The Suggested Segments agent identifies high-value audience groups.
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The AI Automation agent builds personalized content designed to improve conversions.
These agents also work through the Model Context Protocol, which means you can connect external AI tools like ChatGPT or Claude directly to your ActiveCampaign account. That gives you seamless access to your marketing data and automations from the AI environment you prefer.
Getting Started with ActiveCampaign AI Agents
You can access Active Intelligence in two places. First, it appears on your homepage when you log in, and you can always return to it by clicking the ActiveCampaign logo in the top-left corner. Second, there’s an Active Intelligence sidebar that opens on the right side of any page when you click the icon.
Before using the AI agents, set up your Brand Kit. This ensures any content generated matches your brand voice and includes accurate company details. Just head to Active Intelligence in the left-hand menu, click “Create a Brand Kit,” and fill in your brand information. From there, the system automatically aligns your content with your identity.
It’s also important to configure custom instructions at the account level. These guide how Active Intelligence interacts with you and shape the recommendations it makes. You only need to set them up once, and they’ll work alongside your Brand Kit to give the AI better context about your business.
Active Intelligence is available on Pro and Enterprise plans. There’s also a 14-day free trial that gives you full access to explore the features. If you need help, support options include live chat, a help center, email support, and educational resources. For more advanced needs, there are 1:1 onboarding sessions and migration assistance.
Using ActiveCampaign’s 25+ AI Agents for Marketing Tasks
ActiveCampaign groups its AI agents into three main categories that align with your marketing workflow: imagine, activate, and validate.
Imagine agents help you generate ideas, campaigns, and audience segments. The AI Campaign Builder can create a full email campaign from a simple prompt including subject lines, layouts, images, and calls to action. For example, you can type “create a welcome series for new customers,” and the system builds the entire sequence for you. The AI Brand Kit automatically pulls your brand colors, fonts, and logos from your website URL and applies consistent styling across campaigns.
Activate agents turn strategy into execution. AI-Suggested Automations recommend proven workflows tailored to your business type. The AI Actions Library allows you to insert intelligent tasks into automations using simple prompts. Meanwhile, the Segments agent can build precise audiences using natural language, such as “find contacts who engaged in the last 90 days but haven’t downloaded a lead magnet.”
Validate agents focus on performance optimization. Predictive Sending studies engagement behavior and sends emails when each contact is most likely to open them, often increasing open rates by around 20%. The Business Goals agent tracks your objectives in real time and suggests improvements if performance starts to dip. Teams using these tools report saving up to 10 hours per week on content creation and generating up to 3x more sales from behavior-based automations.
Conclusion
You now have a clear roadmap for using ActiveCampaign’s AI agents in your marketing workflow. These 25+ specialized tools can save you 10 hours per week and help you launch campaigns three times faster.
Start by setting up your Brand Kit and custom instructions. Then experiment with the AI Campaign Builder and Suggested Automations. Once you let the agents handle repetitive tasks, you can focus more on strategy, creativity, and scaling your growth which is where the real impact happens.